- Supporting parishes
- Local media
Spreading the good news of what is happening in your church is an essential part of being a positive and active presence in your local community.
One of the primary ways of doing this is getting your stories published in the local press and broadcast media channels by submitting a press release.
It's easier than you might think, but familiarising yourself with these simple guidelines and putting together a good press release will help you to get your stories out in to the local community.
- Include all contact details of your organisation, including address, emails and phone numbers of relevant people.
- State the date the press release was written and when it can be used from - most of the time this is immediately.
- Give the release a title or headline. This can be snappy and attention grabbing but also needs to be relevant; if in doubt just stating what’s happening. When it comes to the press release, clarity is more important than creativity.
- Be factual not subjective.
- Keep paragraphs short, one or two sentences long.
- The first paragraph should contain all essential information, who, what, where,when, why and how.
- Organise your paragraphs so that they can be deleted from the bottom, up and keep all key information in tact.
- Where possible aim for a human-interest angle, such as stories that show community value and are focused on new beginnings; things coming to an end; a celebrations, achievements; important decision etc.
- Try to include a quote and some photos that injects some emotion into the information.
- Signal the end of the content of your press release with ‘Ends’.
- For extra non-essential information include a 'Notes to Editors’ section. Here you can draw attention to any images and give background information and any further contact details.
- When completed, email the press release to local media. Local media contacts are listed in the Press Release Guide below, which can be downloaded for future reference.
If you don’t have a list of contacts for your preferred media and need some advice, we are here to help. Please contact the Diocesan Communications Manager on 01904 699530 or firstname.lastname@example.org.
Dealing with a crisis
How we deal with crises is often more important than how they came about. If you find yourself in a tricky situation and are being contacted by the press please contact the Diocesan Communications Manager for advice on 01904 699530 or email@example.com.
If you get a call from a Reporter or Journalist that makes you feel uncomfortable:
- Always be polite!
- Politely decline to comment and refer then to someone else you can help; ie. Diocesan Communications Manager on 01904699530 or firstname.lastname@example.org.
- Be firm but fair.